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Format your KDP book description with Amazon-compatible HTML. Add bold, italic, headings, and bullet points that actually display on Amazon. Live preview, genre templates, and one-click copy. 100% free.
Write and format your Amazon book description
How your description looks on Amazon
Start typing or select a template
to see your preview here
Choose a genre template (Fiction, Non-Fiction, Children's, or Self-Help) or start from scratch.
Type your book description or paste existing text into the editor.
Select text and click Bold, Italic, Heading, or List to add Amazon-compatible HTML formatting.
See exactly how your description will appear to shoppers on Amazon in real-time.
Click "Copy HTML" and paste directly into your KDP book description field.
Formatted descriptions with bold text, headings, and bullets are easier to scan and convert more browsers into buyers.
A wall of plain text looks amateur. Formatting shows readers you take your book seriously and builds trust.
Shoppers scan book descriptions in seconds. Headings and bullet points help them find what matters fast.
Only certain HTML tags work on Amazon. This tool uses only approved tags so your formatting always displays correctly.
Your book description is the most important piece of sales copy on your Amazon listing. It's what convinces a shopper to click "Buy Now" instead of scrolling past. A well-formatted description can dramatically increase your conversion rate and sales.
Lead with an emotional hook, introduce the protagonist and conflict, raise the stakes, and add comp titles for genre readers
Open with the reader's pain point, promise a clear solution, list key benefits as bullet points, and establish author credibility
Describe the adventure and characters, highlight the moral or lesson, mention age range, and speak to both kids and parents
Start with a transformational question, address why other approaches fail, list actionable takeaways, and include a strong CTA
Highlight the interior features, specify dimensions and page count, describe who it's perfect for, and mention gift-giving occasions
Amazon KDP allows a limited set of HTML tags in book descriptions: <b> for bold, <i> for italic, <h3> and <h4> for headings, <br> for line breaks, <hr> for horizontal rules, <ul> and <ol> with <li> for lists, and <p> for paragraphs. Any other HTML tags will be stripped out by Amazon. This formatter only uses Amazon-compatible tags.
Amazon KDP allows a maximum of 4,000 characters for book descriptions, including any HTML formatting tags. This means your actual visible text will be less than 4,000 characters since HTML tags count toward the limit. Our formatter includes a live character counter so you never exceed this limit.
After formatting your description with this tool, click the "Copy HTML" button. Then go to your KDP Bookshelf, select your book, go to the Book Details section, and paste your HTML-formatted description into the description field. Make sure you are in the HTML view (not the visual editor) when pasting.
A well-formatted book description with bold text, headings, and bullet points is easier to read and more persuasive than a plain text block. Formatted descriptions have been shown to increase conversion rates because they help shoppers quickly scan the key benefits and hooks of your book. Think of your description as a sales page.
Yes! This formatter includes templates for Fiction, Non-Fiction, Children's Books, and Self-Help. Each template follows a proven copywriting structure optimized for that genre. You can use any template as a starting point and customize it for your specific book. The templates are guides - always personalize them with your book's unique details.
Yes, the same book description is used for both your Kindle eBook and paperback listings on Amazon. The HTML formatting you create with this tool will display correctly on both formats. The 4,000 character limit applies to both Kindle and paperback descriptions.
Yes, this Amazon book description formatter is 100% free to use with no signup required. You can format as many book descriptions as you need, use all templates, and copy your formatted HTML unlimited times. No credit card, no account, no hidden fees.
A high-converting Amazon book description typically includes: a strong opening hook that grabs attention, a clear description of what the reader will get, bullet points highlighting key benefits or features, social proof or credentials, and a strong call to action. Keep paragraphs short, use bold text for emphasis, and always end with a call to action like "Scroll up and click Buy Now."
Yes! You can nest Amazon-compatible HTML tags. For example, you can wrap text in both <b> and <i> tags to make it bold and italic: <b><i>your text</i></b>. This formatter allows you to apply multiple formatting options to the same text by selecting it and clicking the formatting buttons.
Use the bullet list button in the toolbar to insert an unordered list. You can also type or paste your list items, select them all, and click the list button to convert them into an HTML bullet list. Each item will be wrapped in <li> tags inside a <ul> container that Amazon supports.
You've got the perfect description. Now create a professional, print-ready KDP cover with our AI-powered cover creator. Front, back, spine - all done in 2 minutes.